'Value attribution' is omnipresent.
Value attribution is not restricted to marketing communications and public relations or the domain of financial analysis.
When one says value attribution affects consumer behavior, we know that it goes well beyond the retail and financial sector.
Likewise, one can apply the theory of performance attribution analysis to different sectors and behavioural patterns.
If we can understand the consequences of value attribution, then we will not be so swift to judge. Nor would we be so quick to believe what the eye sees. There are flip sides, even when it appears to be dispositionally inherent. There are so many facets to a story. We need to dig deeper.
There are always variables. There is always a magic chalice that changes something.
Remember that.
Value attribution is not restricted to marketing communications and public relations or the domain of financial analysis.
When one says value attribution affects consumer behavior, we know that it goes well beyond the retail and financial sector.
Likewise, one can apply the theory of performance attribution analysis to different sectors and behavioural patterns.
If we can understand the consequences of value attribution, then we will not be so swift to judge. Nor would we be so quick to believe what the eye sees. There are flip sides, even when it appears to be dispositionally inherent. There are so many facets to a story. We need to dig deeper.
There are always variables. There is always a magic chalice that changes something.
Remember that.
6 comments:
this reminds me of an incident...
kelly opened the car door too abruptly and left a tiny scratch on a beemer parked beside us.
the boyfriend of the owner was angry and as I was walking the kids towards the cafe across, I head D telling him, "chill dude. it's an accident."
Then the owner came out of the car and as they were discussing, the woman looked up at us and it "appeared" to me that she was giving me a cold stare..
I got very mad because of that and later, when I have calmed down, D told me something that he ought to have told me at that point of time when I was so fired up that I wanted to walk over and throw cash at her!
He told me, that unlike her boyfriend, she said, "It's ok, she's just a kid".
the reason why we have more confidence in the hair stylist who charges $200 than the hairdresser who charges $40 to trim our hair?
Nice term. We used to call it "utils" until it wasn't cool to call it that anymore.
The magic chalice lies at the crux of the Pareto Principle and it is up to marketing to lux it up.
That's where you come it, I think. :)
I smirk whenever I hear "Value Creation" though.
jomel: thanks for sharing. case in point indeed babe. we can all learn from the couple!
sinlady: maybe. probably.
ivan: exactly. there you go. ahahahhaha! indeed. value creation walks hand in hand with strategic concerns. woots.
eh? you just came back from corporate retreat?
wildgoose: nope! why leh?? to reflective izzit? hahaha.
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