This is one government agency's ad that I have no objection to viewing and trying to understand its message.
I am not touched by the ad. Too immune to advertising gimmicks. I am, however, in admiration of Yasmin Ahmad's vision and how she can reach out to people's hearts. I'm very impressed by the ad agency's casting of 'talents' and how they found real humans with real emotions to star in this short clip.
Most importantly, it's multi-racial. I like this touch very much. I'm not going to delve into the messages of Funeral. It doesn't quite appeal to me that way. I like to keep it clinical and look at it as an example of what constitutes a successful advertisement.
Following Family, Yasmin Ahmad has given us the beautifully imperfect Funeral.
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