Amorepacific's Flagship Store at Seongsu

I know nothing about Korean skincare or beauty products. I'm generally not keen on all these anyway. But since the girlfriends wanted to check out Amorepacific's flagship store at Seongsu, I went along. I'm a tourist, and shall do touristy things.

There was an event they had for the day. It was crowded, but not overly so. It was a Mise-en-scene Perfect Serum 'members only' event. The staff made every visitor sign up for an account at the entrance and gave away free samples of shampoo and a bottle of face serum, both of which I didn't bother to take.

The ladies were keen to try out the AI face analysis tool (complimentary), and get a bottle of face serum customized, and had their label personalized. I did the face analysis, but didn't bother to get the serum. I have sensitive skin and I prefer not to randomly experiment with serums when my current ones work fine. The ladies bought SO MANY little tubs and bottles and jars of dunno-what. LOL

I wasn't interested in even trying out products on the hand or read the labels or whatever. They don't excite me. What I was more keen on, was the interiors of the shop and what they do to draw in their customers. I marveled at the amazing space. Shelves, empty walls, benches, seats, and a little garden. 

There's simply so much space for all these shops. Brands can take up a whole narrow building. The brand experience is superb. Retail space design is truly a thing outside of Singapore. We don't have such luxury in Singapore where rental kills every retail shop. Shopping in Singapore isn't pleasurable, especially not in the cookie-cutter malls. At Amorepacific's flagship store, although I didn't buy a thing, I wandered through the space admiring the interiors. I felt rather overwhelmed after a while and had to sit down. It was so mind-boggling to see so much negative space.